AI is everywhere, and everyone's trying to figure out how to use it. But most businesses are using it backwards—asking AI to create their brand strategy, write their brand voice, or understand their customers. That's where it fails. In this episode, Karen and Jamie reveal where AI actually helps (execution, drafting, repurposing, analysis) and where it hurts (strategy, voice creation, customer research). They share their personal AI workflows, tools they actually use, and the simple test for knowing when to use AI and when not to: "Does this require MY unique insight?" If yes, AI can't do it. If no, AI can help.

Most businesses jump straight to tactics—new website, new logo, new social strategy—without building the foundation first. That's why the marketing doesn't work. In this episode, Karen and Jamie walk through their Brand + Marketing Blueprint, the framework they use with every client to create clarity before executing anything. They cover the brand side (core identity, values, positioning, voice, experience) and the marketing side (audience, value proposition, channels, goals, content). If you've ever felt like your team isn't aligned or your marketing feels scattered, this blueprint will change how you approach everything.

Most marketing doesn't fail because the tactics are wrong. It fails because the foundation is missing. In this episode, Karen and Jamie dive into the three clarity blockers that sabotage even the best marketing efforts: unclear audience, unclear message, and unclear brand experience. They walk through the four essential questions every business must answer (What do you do? Who's it for? What makes you different? How does it make their life better?) and explain why getting clear on these fundamentals changes everything. If your marketing feels like guesswork, this episode is your starting point.