CBS 02: The Brand + Marketing Blueprint: The Foundation Every Business Needs Before They Market Anything

Most businesses jump straight to tactics—new website, new logo, new social strategy—without building the foundation first. That's why the marketing doesn't work. In this episode, Karen and Jamie walk through their Brand + Marketing Blueprint, the framework they use with every client to create clarity before executing anything. They cover the brand side (core identity, values, positioning, voice, experience) and the marketing side (audience, value proposition, channels, goals, content). If you've ever felt like your team isn't aligned or your marketing feels scattered, this blueprint will change how you approach everything.