CBS 01: Why Your Marketing Isn't Connecting

Most marketing doesn't fail because the tactics are wrong. It fails because the foundation is missing. In this episode, Karen and Jamie dive into the three clarity blockers that sabotage even the best marketing efforts: unclear audience, unclear message, and unclear brand experience. They walk through the four essential questions every business must answer (What do you do? Who's it for? What makes you different? How does it make their life better?) and explain why getting clear on these fundamentals changes everything. If your marketing feels like guesswork, this episode is your starting point.