CBS 03: AI for Your Brand: How to Use It (and How Not To)

AI is everywhere, and everyone's trying to figure out how to use it. But most businesses are using it backwards—asking AI to create their brand strategy, write their brand voice, or understand their customers. That's where it fails. In this episode, Karen and Jamie reveal where AI actually helps (execution, drafting, repurposing, analysis) and where it hurts (strategy, voice creation, customer research). They share their personal AI workflows, tools they actually use, and the simple test for knowing when to use AI and when not to: "Does this require MY unique insight?" If yes, AI can't do it. If no, AI can help.