Ep 40: The Great Creative Devaluation: Did We Do This To Ourselves?

Let’s talk about the big, ugly question no one wants to ask:
Are creatives part of the reason we’re being undervalued?

This episode digs into the painful shift we’re seeing across the industry, layoffs, budget cuts, clients ghosting their design partners, and explores how we might’ve accidentally helped speed it along. From our obsession with aesthetics over outcomes to the slow creep of Canva and AI tools, it’s time to stop pointing fingers and start looking in the mirror.

But don’t worry, we’re not here to wallow. We’re here to reclaim the value of what we do, and how we do it.

You’ll hear:

• Why leadership stopped believing in creative ROI

• What Canva really represents

• How to reposition creative work as a business driver

• What we can do (starting now) to turn this around